Alcoholic drinks might have been the next step that makes the most sense.Īs for the HARD MTN DEW, the alcoholic soda is scheduled to be released in the United States in 2022. Earlier this year, they launched MTN DEW RISE ENERGY, a new energy drink with more caffeine than what a traditional Mountain Dew has to offer. In 1988, Pepsi released the second Mountain Dew drink called Diet Mountain Dew. Pepsi has also made efforts to spread the flavor of Mountain Dew outside of its traditional soda bubble. From 1964 to 1987, there was only one flavor of Mountain Dew sold, which was the original citrus flavor. They were sent to fans as part of a social media giveaway, and only a limited number of the cans were shipped out. Unlike the HARD MTN DEW, however, the plan wasn't for that special drink to be sold in stores. In honor of the Easter holiday season this year, Pepsi unveiled a limited edition marshmallow flavored cola in collaboration with Peeps. This doesn't mean Pepsi won't continue to develop other sodas to be enjoyed by people of all ages. Boston Beer says that the drinks will be "marketed to adults of legal age and merchandised consistently with other alcoholic beverages." In a press release, Pepsi stated that they "understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers." Mountain Dew sodas are obviously a popular drink of choice for teenagers not yet old enough to legally purchase alcohol, but the company makes it clear that the product will be appropriately promoted. SUBTOTAL 0. They have since filed a trademark application to sell Rockstar-branded beer and hard seltzer, though it's unclear when those drinks will arrive. Pepsi CEO Ramon Laguarta later told analysts that the company would consider moving into the alcohol business as well. This news follows a previous announcement that Pepsi rival Coca-Cola was working with Molson Coors Beverage to develop Topo Chico Hard Seltzer, its first alcoholic beverage in decades. A 16-ounce can six-pack will cost you 12 (not including 8 ground shipping). It’s a returning flavor that made its debut in 2010. The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect." Mtn Dew Typhoon is a Dew with a blast of tropical punch, and it’s only available online via the Dew Store. Kirk Tanner, PepsiCo Beverages North America CEO added: "For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans.
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